The client: DCI aims to nurture, challenge and develop ambitious, innovative entrepreneurs to help them build a scalable, investible business to create wealth and prosperity in County Durham.”

Overview: Using LEGO® SERIOUS PLAY® in new and innovative ways to explore how complex ideas can be expressed with simplicity and clarity.

Brief: To run a series of workshops to help participants learn how to effectively pitch their idea to prospective investors.

To do this we used a hybrid method that incorporated  LEGO® SERIOUS PLAY® alongside more well known methods such as a pitch canvas. In addition participants were asked to explore ideas such as deep listening as a way of interviewing each other in order to gain clarity and insight. In each case the feed back from the participants was that while the session was quite intense the outcomes were transformational.

Tags: LEGO® SERIOUS PLAY®, Design Thinking, Pitch Canvas, Deep Listening, Rapid Prototyping, Collaboration