He’s the founder of LunarlaAI, a consultancy that works with lean, fast-moving teams to simplify their marketing, improve visibility, and drive consistent growth. David’s approach is sharp, outcome-driven, and built around a core belief that marketing should be clear, consistent, and impossible to ignore.

His journey started from the ground up. After being made redundant in 2017, David spiralled into depression, gained 80 pounds, and found himself lost in self-doubt. But through structure, discipline, and self-coaching, he rebuilt his life. He lost the weight, reclaimed his mental health, and became an ultramarathon runner. That same mindset — of long-term, high-impact transformation — now underpins everything he teaches in business.

With a PhD in Peak Performance and over a decade of experience leading strategic change, David has helped leadership teams simplify operations, implement intelligent systems, and integrate AI in a way that feels practical, not overwhelming. He previously led one of the UK’s largest university-based digital transformation initiatives, supporting 700+ people through major organisational change.

As a speaker, David delivers keynotes on AI-powered marketing, brand clarity, leadership, and high performance. His talks are bold, honest, and practical – no hype, no jargon, just actionable insights that help leaders think clearly and execute faster.

He’s been featured by the BBC and Men’s Health International for his work on mindset, performance, and transformation, and continues to challenge himself through endurance sports and business growth alike.